WPForms Klaviyo Addon

The WPForms Klaviyo Addon integrates WordPress forms with Klaviyo email marketing, automatically sending form submissions as profiles and list members in real time. It requires no third-party bridge tools and handles the complete data synchronization process directly between WPForms and Klaviyo.

Key Features

• Real-Time Profile Sync - Form submissions automatically create or update Klaviyo profiles instantly with submitted data and custom attributes defined in the form builder.
• Multiple Actions Per Form - A single form can create/update profiles, unsubscribe contacts, or remove people from lists, each with independent conditional logic.
• Advanced Field Mapping - Maps any WPForms field to corresponding Klaviyo properties including first name, last name, phone number, and custom attributes.
• Conditional List Enrollment - Routes contacts into different Klaviyo lists based on form answers, with support for multiple Klaviyo connections per form.
• Consent Compliance - Automatically handles single opt-in, double opt-in, and tracking-only consent rules according to Klaviyo requirements.
• Data Preservation - Partial form resubmissions do not overwrite existing Klaviyo profile data, keeping complete contact records intact.
• Multiple Account Support - Enables connection to multiple Klaviyo accounts from a single WordPress site, allowing management of different stores or client accounts.
• Direct Integration - Sends form data directly to Klaviyo without requiring external bridge services or middleware tools.

Best For

This addon is designed for WordPress site owners using WPForms who want to build their Klaviyo email lists directly from website form submissions. It serves ecommerce stores, agencies managing multiple client accounts, and businesses that need automated contact management with proper consent handling and data integrity.