Woocommerce Prices By User Role

WooCommerce Prices by User Role enables store owners to set different product prices based on customer user roles. This plugin extends WooCommerce functionality by allowing you to create role-specific pricing strategies, such as offering wholesale prices to wholesale customers, member discounts to registered users, or premium pricing for specific customer groups. It integrates seamlessly with WooCommerce and WordPress user roles to automate price display and checkout calculations.

Key Features

• Role-Based Pricing - Set different prices for products based on customer user roles (customers, subscribers, wholesale, etc.)
• Multiple Price Tiers - Create pricing variations for unlimited user roles within your store
• Automatic Price Display - Prices automatically update on product pages and in the cart based on the logged-in user's role
• Wholesale Pricing - Offer discounted wholesale prices to wholesale customer accounts
• Member Discounts - Provide special pricing for registered members or loyalty program participants
• Per-Product Configuration - Set role-based prices individually for each product in your catalog
• WooCommerce Integration - Works natively with WooCommerce product types and checkout process
• User Role Compatibility - Supports default WordPress roles and custom user roles
• Variable Products Support - Apply role-based pricing to variable products and their variations
• Cart and Checkout Updates - Prices recalculate correctly in the shopping cart and during checkout
• Guest User Handling - Configure default pricing for non-registered visitors
• Easy Management Interface - Intuitive admin interface for managing role-based prices

Best For

This plugin is ideal for WooCommerce stores that serve multiple customer segments with different pricing needs. It works well for B2B retailers offering wholesale pricing, membership-based stores providing member discounts, multi-tier affiliate programs, and businesses that want to incentivize customer registration through special pricing. Store owners who need to manage complex pricing structures based on customer type will find this plugin simplifies role-based price management without requiring manual price adjustments.