WP Statistics Marketing Addon

This plugin provides privacy-friendly marketing analytics for WordPress sites, enabling tracking of campaigns, events, and search traffic without cookies or third-party dependencies. It offers comprehensive insights into visitor behavior, content performance, and traffic sources while maintaining full compliance with GDPR, CCPA, and PECR regulations.

Key Features

• Campaign Analytics - Track visitors, views, and traffic trends for each campaign with analysis of sources, mediums, landing pages, browsers, devices, and countries
• Google Search Insights - Built-in Google Search Console integration showing clicks, impressions, search trends, top queries, and content-level performance data
• Goal Tracking and Custom Events - Create conversion goals for clicks, page views, and custom events such as button clicks, form submissions, and downloads
• UTM Link Builder - Generate and validate campaign URLs directly within WordPress for email, ads, and social media with saved templates for reuse
• Automatic Source Categorization - Incoming traffic is automatically labeled as Direct, Organic Search, Paid Social, and other channels without manual sorting
• Content-Level Search Insights - View impressions, clicks, and top search queries for individual posts and pages
• Referrer and Medium Breakdown - Filter traffic by referrer, source, or medium to identify which channels drive the best conversions
• Spam and Bot Filtering - Automatically filters known bots and spam referrals to maintain accurate reporting
• Consent API Compatible - Works seamlessly with popular consent plugins and respects user privacy choices
• Cookieless Tracking - Tracks campaigns using UTM parameters without cookies or persistent identifiers
• Local Data Processing - All analytics features operate within WordPress without requiring external accounts or third-party services
• Author Performance Analytics - Discover which authors drive engagement, attract views, and contribute valuable content
• Geographical Reports - Detailed audience insights by countries, regions, cities, and other geographical data
• Device Reports - Insights on visitor devices including browsers, operating systems, and device types

Best For

This plugin is designed for WordPress site owners and marketers who need to understand campaign performance and visitor behavior while prioritizing user privacy. It serves organizations that must comply with privacy regulations like GDPR and CCPA, as well as those seeking to avoid third-party analytics dependencies. It is particularly useful for content creators tracking author performance, e-commerce sites measuring conversion goals, and marketing teams analyzing traffic sources and campaign effectiveness.